Virtual Enterprise students from Lynbrook High School participated in the Virtual Enterprises Long Island Regional Conference and Exhibition with advisor Dr. Benedict Tieniber on Jan. 9 at LIU Post. The students presented their virtual enterprise company, “Fit Pet,” during the event, earning the silver award for company branding. 

Approximately 90 student-created firms were represented during the event, including more than 2,000 students, educators and business leaders who represented the virtual economy. The students competed on booth design, salesmanship, impact marketing and more. Lynbrook students presented their business plan which was led by Chief Executive Officer Eric Levine and valuable members of the “Fit Pet” team – Salvatore Cimato, Jonathan Mottola, Allison Shifflett, Aidan Tuosto and Miranda Zaransky. The company brought in more than $140,000 through Trade Show sales alone during the event. 

Further results are expected to be released in early February for the oral and written part of the business plan competition. “Fit Pet” was also selected as a top 50 Virtual Enterprise company in the program within the United States. To earn this distinction as a top firm, the program looks at a firm’s engagement and achievement of benchmarks during the year.